I’ve enjoyed blogging less lately. Looking back, the every-day blogging schedule was too demanding. The main reason I would write some days was the certain knowledge that, once the daily chain broke, my readership would decline. Indeed, I now get about half the readers I got when I’d post once a day or more.
And why do the numbers matter? It’s not that I have to justify my reach to anyone, and I don’t accept advertising. The numbers matter because I was willing to let increased readership feed my self-esteem. I didn’t write — or don’t think I wrote — anything I don’t believe, but I did appreciate the feedback and the spikes in readership.
But — not to put too fine a point on it — it isn’t worth it. What is worth it?
One of the lessons of the ministry is that you get early-on is that you may not know where or when you do some good, and I suppose the same is true for churches, too. Sometimes it’s the listening ear, the kind word or the open door that does more good — or so we hear, or imagine — than programs, or planning or a fine education or stained glass. But I wonder if that’s not face saving; perhaps not untrue, at least in the past, but a less-than-productive use of time, talent and treasure. And in a secularizing world, we can make a clear and candid review of the work of the church and the ministry, or others will do it for us.
The same thought occurs: what is the value of our work, what reason do we have to engage it, and its value to others?